Seven steps to brand success
Seven steps to brand success:
1. Strategy and goal: What do we want to achieve? Increased sales? Attract new customers? Change image? Improve SEO (search engine optimisation) or web visibility?
2. Brand content: Is the change of content necessary? Is the brand architecture clear? What are the needs of your customers?
3. Design: Is the design coherent with strategy and content? What is an overall chi/energy/ vibration of the brand and logo?
4. Feedback: Will the customers accept it? What do focus groups reveal? What is the response from the customers?
5. Review design: How to improve the design and planning?
6. Marketing: How to self-promote the brand? Online and offline.
7. Implementation: How to become a living brand?
See my feng shui logo design portfolio