Feng Shui Blog | Feng Shui Logos https://www.fengshuilogos.co.uk Holistic Logo Design + Branding Mon, 19 Aug 2013 19:45:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 Seven steps to brand success https://www.fengshuilogos.co.uk/feng-shui-blog/seven-steps-to-brand-success Mon, 19 Aug 2013 19:45:46 +0000 https://www.fengshuilogos.co.uk/?p=208 Seven steps to brand success: 1. Strategy and goal: What do we want to achieve? Increased sales? Attract new customers? Change image? Improve SEO (search engine optimisation) or web visibility? 2. Brand content: Is the change of content necessary? Is the brand …

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The post Seven steps to brand success first appeared on Feng Shui Logos.]]> Seven steps to brand success:
1. Strategy and goal: What do we want to achieve? Increased sales? Attract new customers? Change image? Improve SEO (search engine optimisation) or web visibility?
2. Brand content: Is the change of content necessary? Is the brand architecture clear? What are the needs of your customers?
3. Design: Is the design coherent with strategy and content? What is an overall chi/energy/ vibration of the brand and logo?
4. Feedback: Will the customers accept it? What do focus groups reveal? What is the response from the customers?
5. Review design: How to improve the design and planning?
6. Marketing: How to self-promote the brand? Online and offline.
7. Implementation: How to become a living brand?
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The post Seven steps to brand success first appeared on Feng Shui Logos.]]> New Chinese Year – The Year of Snake 2013 https://www.fengshuilogos.co.uk/feng-shui-blog/new-chinese-year-the-year-of-snake-2013 Fri, 08 Feb 2013 00:37:50 +0000 http://fengshuilogos.co.uk/?p=10