Branding | Feng Shui Logos https://www.fengshuilogos.co.uk Holistic Logo Design + Branding Wed, 12 Mar 2014 15:49:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 The ‘Natural Effect’ in Branding. Misleading Use of the Word ‘Natural’. https://www.fengshuilogos.co.uk/branding/the-natural-effect-in-branding-misleading-use-of-the-word-natural Wed, 12 Mar 2014 15:38:53 +0000 https://www.fengshuilogos.co.uk/?p=216 Naturally, many people are still ignorant about the “natural” label, which is totally meaningless, as foods with the “natural” labels can still, legally, be chockfull of chemicals, additives, and genetically engineered ingredients. Watch this funny infomercial about the misleading use …

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The post The ‘Natural Effect’ in Branding. Misleading Use of the Word ‘Natural’. first appeared on Feng Shui Logos.]]> Naturally, many people are still ignorant about the “natural” label, which is totally meaningless, as foods with the “natural” labels can still, legally, be chockfull of chemicals, additives, and genetically engineered ingredients. Watch this funny infomercial about the misleading use of the word ‘natural’ in many health and food products. The False Advertising Industry” reveals the shocking truth about what is allowed in “Natural” food. Only the USDA Organic Seal guarantees your food contains no Genetically Modified Organisms, no toxic pesticides, and no growth hormones or antibiotics. Share the truth with your friends. Learn more about the real natural products http://www.onlyorganic.org

Other misleading words used by advertiser and branders are ‘Made with’, ‘Whole grains’, ‘Light’, ‘100% Calories’. 

The post The ‘Natural Effect’ in Branding. Misleading Use of the Word ‘Natural’. first appeared on Feng Shui Logos.]]> Seven steps to brand success https://www.fengshuilogos.co.uk/feng-shui-blog/seven-steps-to-brand-success Mon, 19 Aug 2013 19:45:46 +0000 https://www.fengshuilogos.co.uk/?p=208 Seven steps to brand success: 1. Strategy and goal: What do we want to achieve? Increased sales? Attract new customers? Change image? Improve SEO (search engine optimisation) or web visibility? 2. Brand content: Is the change of content necessary? Is the brand …

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The post Seven steps to brand success first appeared on Feng Shui Logos.]]> Seven steps to brand success:
1. Strategy and goal: What do we want to achieve? Increased sales? Attract new customers? Change image? Improve SEO (search engine optimisation) or web visibility?
2. Brand content: Is the change of content necessary? Is the brand architecture clear? What are the needs of your customers?
3. Design: Is the design coherent with strategy and content? What is an overall chi/energy/ vibration of the brand and logo?
4. Feedback: Will the customers accept it? What do focus groups reveal? What is the response from the customers?
5. Review design: How to improve the design and planning?
6. Marketing: How to self-promote the brand? Online and offline.
7. Implementation: How to become a living brand?
See my feng shui logo design portfolio

The post Seven steps to brand success first appeared on Feng Shui Logos.]]>