The process of designing the right name is simple and complex at the same time.
The name should be meaningful and have some connotations/references/representations to the category of your business. It needs to resonate with what you do, your business goals and values. Check your competition because you want to be similar and different at the same time.
The name should be short and easy to pronounce. If it doesn’t flow pronunciation-wise work on it until it does.
If the brand/business is global the name should be checked for any negative connotations/pronunciations in other languages. There are many examples of brand names that mean horrible or unfortunate things in other languages.
The name (ideally) should have a good numerological vibration of 1 (for start-ups), 8 (profits), 9 (global reach), 7 (niche business) and then master numbers such as 11, 22, 33, 44, etc – use https://www.easynumerology.com for the calculations. But don’t reject names that don’t have the ideal vibration – there are other aspects that are important too. Numerology shouldn’t be your only criteria. You can always balance the vibration of the name with the colours in the logo, taglines, and the logo itself. There are many brands with numerological vibration that is not perfect and still they’re very successful. Good names also have good feng shui – check feng shui consultation cost
The name should be available as a domain name for your country of operation (ie .co.uk/ .uk/ .london) or if it’s a global business, an ideal domain extension is .com. Check here: https://www.easyspace.com or https://uk.godaddy.com This is where it gets tricky because most of the domain names with .com and .co.uk or .uk are gone now.
The name should be available for registration with the Companies House in your country. This also might inspire your for a different, better name. For example in the UK, check it here: http://wck2.companieshouse.gov.uk//wcframe?name=accessCompanyInfo
Finally, when you’ve met all the above criteria for designing a perfect name for your new business or project – check it with friends, family and colleagues. If they approve it then you probably have a good name. Sleep on it and then buy the domain name and register company’s name.