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TIPS FOR FENG SHUI LOGO DESIGN
Having a strong identity is very important. It is essential that the logo is seen as mark of quality and when a brand is marked with a distinctive logo, a client can trust it to be good. The consistency in the care, attention to detail and quality in approach to the logo's graphics are recognised in Feng Shui Logos. Full list of Feng Shui Logos services
Asian (Feng Shui) Mindset Vs Western Mindset
It is common practice in Asia for businesses to consult a feng shui consultant when making financial decisions. The research has shown that the overall thinking style of people in Asia is to look for negative aspects first (the ‘half empty’ glass as opposed to ‘half full’ one); i.e. they tend to focus on what is wrong with it something before they look at what is working. It does not mean that they are more negative than others; it is just the way they look at life.
Collective vs Individualistic
Field vs Object
Complex vs Simple
Relationships vs Categories
Verbs vs Nouns
Circle vs Line
Resonance/harmony vs Control
Rhizomatic vs Arboric
Holistic vs Analytical
Dynamic vs Static
(Source: The Geography of Thought, How Asian and Westerners think differently and why by Richard E Nisbett, 2003)
Feng Shui Logos Perceptual Filters
• The ‘half empty’ glass as opposed to ‘half full’ one
• Five elements: water, tree, fire, earth, metal
• Chi (energy) flow: curved lines, circles, focus, upward, free flowing (not stagnant),
• Yin & yang: harmony & balance
• Symbolic associations: faces, shapes, colours, metaphors
Feng Shui Tips for Logos
1. Avoid negative images and associations
2. Colour is key. Enhance your logo with colours that are missing from the vibration of your company's name (use numerology to find out what colours are missing).
3. Use five elements sequence to enhance your brand - use the colour or shape of the element to represent the category of your business. Or use the control cycle, for example, if your business is communication you could use colour yellow/orange to control it (communication = blue) as Orange did with their square orange logo.
4. Start paying attention to logos and brands around you and learn what works and what doesn't work.
5. Logos always work in their context. Don't assess logos from just purely feng shui principles.
6. When you are designing a brand new logo - start from a favicon level. If it works on small scale (16x16 pix) it will work on larger one too. It's good if it works in black and white or as a tattoo so if reduced down small or photocopied it can still be recognisable.
7. Use classical feng shui to calculate your auspicious image.
8. A well designed logo gives direction, faith, energy and meaning. It also adds value to your brand equity - invest in your logo if you are serious about your business.
9. Use a font that resonates with your brand, your values and business objectives (the font I used in designing my Feng Shui Logos logo is called Bliss which is actually very fractal - and it represents my passion for designing logos).
10. If in doubt ask an expert for advice.
11. If you want to break the rules, learn them first and have a strong clear virtual concept and intention before you start designing a logo - remember image precedes matter.
See my feng shui logo design portofolio
Branding Process - First Steps
1. DISTINCTIVE POSITIONING - choose a narrow specialisation/niche
2. WHAT are you selling - what is your category/domain
3. WHO you are selling to - who is your audience
4. WHERE are you selling - what is your territory: global, local, national
5. WHY they are going to buy from YOU and not someone else - what's unique about your product or service
6. TAGLINE - capture the essence of your brand in a short slogan and ideally verbilize the key value of your brand
If you require a new logo or discover how Feng Shui Logos can make a differnce to your business or the existing logo checked or rejuvenated Feng Shui Logos Consultancy is an excellent and affordable choice.
Feng Shui Logo Assessment
I would be most happy to give you a short feng shui assessment of your logo, website and branding. Please contact me to find out more - include your website address and images of your logos or business cards (in jpg, pdf, psd format). jan.cisek@fengshuilogos.com
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