Holistic Branding is more than just classic or traditional branding.
The process changes the whole brand of which the design is an important, but by no means the only element. Re-branding is only successful when design is coherent with strategy, content and implementation. Full list of Feng Shui Logos services
The first thing we’ll do together is to elicit your brand and your needs. I’ll send you a feng shui logo branding questionnaire which will help us to establish a crystal clear criteria for the project.
What you’ll get with my feng shui logo design:
• 3 logo concepts
• 3 rounds of revisions
• Brand definition – naming, tagline and Brand Book development
• Stationery (business cards, headed paper) with the new logo
• Print-ready files
• 2-4 weeks delivery
Fee depends on the project – please email me or use the contact form and I’ll give you a specific quote.
Terms & Conditions: half of the fee before commencing the work and the rest on completion
Let me know if you’re interested or if you have any further questions please call me on +44 7956 288574.
Seven steps to success:
1. Strategy and goal: What do we want to achieve? Increased sales? Attract new customers? Change image? Improve SEO (search engine optimisation) or web visibility?
2. Brand content: Is the change of content necessary? Is the brand architecture clear? What are the needs of your customers?
3. Design: Is the design coherent with strategy and content? What is an overall chi/energy/ vibration of the brand and logo?
4. Feedback: Will the customers accept it? What do focus groups reveal? What is the response from the customers?
5. Review design: How to improve the design and planning?
6. Marketing: How to self-promote the brand? Online and offline.
7. Implementation: How to become a living brand?
See my feng shui logo design portfolio
In short, the most important thing in branding is DISTINCTIVE POSITIONING – which is what you want for your brand. You need to be very clear about WHAT are you selling, WHO you are selling to and WHERE and WHEN, and WHY they are going to buy from YOU and not someone else. Distinctive positioning is the result of choosing a narrow specialisation. Adopting your distinctive niche can reduce or even sometimes eliminate the existance of any competition. Read more top tips on feng shui logo design
You’ll be asked to fill in a branding questionnaire which will help us to establish a clear criteria for designing the logo.
SHORT OVERVIEW OF FENG SHUI LOGOS CONCEPTS AND PERCEPTIONS
A company logo is the company’s first touch point and from a feng shui perspective, it can either make or break a company!
Choosing or changing a logo can be very costly for a company if done without in-depth analysis. My analysis of logos is mainly based on the Chinese feng shui principles and holistic branding. Logo designing consists of a wide combination of the styling, motif, colours and the five element analysis in relation to the category of the company’s business.
I usually use four key feng shui concepts in my feng shui logo assessment: five elements, chi (energy) flow, yin & yang and symbolic associations. More about Jan Cisek
Chi (energy) flow
This is the key element in feng shui thinking. It is about a harmonious energy flow in environments but also in graphic representations. Harmonious chi flow is paramount to the success of any business endeavour. For chi to flow harmoniously it needs to be unobstructed, gently curved, vibrant (not stagnant), with a good focus and forward (upward) direction.
Yin & yang
Yin is a feminine and receptive force and yang is a masculine and active force. This concept is akin to the western 80/20 rule (Pareto principle) and is about balance of two complimentary forces in nature.
Five elements (water, tree, fire, earth, metal)
This concept is a corner stone of feng shui and Chinese medicine. Each element has its own shape, colour, function and meaning. All elements have positive and negative relationships with each other i.e. they have either a controlling/destructive or a supportive/enhancing cycles or relationship. For example,
• fire (triangle, red, success) destroys metal (round, silver/grey, finance)
• water (wave, blue/black, industry/career) destroys fire (triangle, red, success)
People in Asia think in metaphors. They see shapes, faces, figures, and objects everywhere. For example, the Millennium Dome was seen by Chinese feng shui masters as an overturned rice bowl with chopsticks stuck on the top – a negative image for a building’s success. This oriental style of thinking is rooted in and stems from the dramatic landscape and the origins of the pictorial alphabet.
Asian (Feng Shui) Mindset Vs Western Mindset
It is common practice in Asia for businesses to consult a feng shui consultant when making financial decisions. The research has shown that the overall thinking style of people in Asia is to look for negative aspects first (the ‘half empty’ glass as opposed to ‘half full’ one); i.e. they tend to focus on what is wrong with it something before they look at what is working. It does not mean that they are more negative than others; it is just the way they look at life.
Collective vs Individualistic
Field vs Object
Complex vs Simple
Relationships vs Categories
Verbs vs Nouns
Circle vs Line
Resonance/harmony vs Control
Rhizomatic vs Arboric
Holistic vs Analytical
Dynamic vs Static
(Source: The Geography of Thought, How Asian and Westerners think differently and why by Richard E Nisbett, 2003)