The ‘Natural Effect’ in Branding. Misleading Use of the Word ‘Natural’.

Naturally, many people are still ignorant about the “natural” label, which is totally meaningless, as foods with the “natural” labels can still, legally, be chockfull of chemicals, additives, and genetically engineered ingredients. Watch this funny infomercial about the misleading use of the word ‘natural’ in many health and food products. The False Advertising Industry” reveals the shocking truth about what is allowed in “Natural” food. Only the USDA Organic Seal guarantees your food contains no Genetically Modified Organisms, no toxic pesticides, and no growth hormones or antibiotics. Share the truth with your friends. Learn more about the real natural products http://www.onlyorganic.org

Other misleading words used by advertiser and branders are ‘Made with’, ‘Whole grains’, ‘Light’, ‘100% Calories’. 

Posted in Branding